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Explore integrated Web Lifter pathways for industries and business problems where economics, operations, data, software, AI and growth need to work together.
Seven recognisable constraints. Each pathway starts from the symptoms (not from our service taxonomy) and connects diagnosis, economics, engineering and ongoing ownership.
Which process is worth fixing before adding another tool?
An operational discovery audit
Workflow automationSoftware developmentAI readinessTechnology strategyWhat does leadership need to know before choosing the dashboard?
A data visibility and decision-systems audit
KPI definitionData engineeringDecision dashboardsManaged reportingWhere is revenue, margin or capacity actually leaking?
A business economics diagnostic
Unit economicsPricing & monetisationCapacity analysisDemand forecastingWhere is AI worth using, and where is it not?
An AI readiness and opportunity audit
AI readiness & governanceAI engineeringData foundationsHuman-review workflowsWhat is actually moving performance, before spending more?
A growth systems audit
Paid media governanceTracking & attributionConversion & landing pagesManaged marketingReplace, extend, integrate or retire, and in what order?
Technology strategy and roadmapping
Architecture & discoveryStaged migrationCustom engineeringManaged ownershipWhere do customers hesitate, and what operational cause sits behind it?
A customer-journey diagnostic
Behavioural analysisService designWeb design & developmentSoftware & AI engineeringWhere the constraint set is shaped by the sector itself, start from the industry pathway instead.
Improve the ecommerce business as one connected system: acquisition, conversion, order value, retention, operations, reporting and margin.
Modernise digital services, reporting and workflows, and adopt AI safely, with the governance, accessibility and auditability the sector requires.
When symptoms span several of these areas, or the numbers disagree about where the problem is, the Business Performance & Systems Audit is the broad, fixed-scope starting point. It examines the whole operating system of the business and hands you a prioritised view of what to fix first, before you commit to any single pathway.
Explore the flagship auditEvery pathway runs the same arc: diagnosis, economics and strategy, engineering, managed ownership. Pick a constraint to see the arc applied.
A growth systems audit maps spend, tracking, conversion and follow-up to find where performance actually leaks.
Customer economics ground the budget decisions: what a lead or order is worth, and where spend earns contribution.
Tracking, landing pages, CRM and reporting are fixed where the audit shows they constrain performance.
Managed marketing keeps changes governed: logged, hypothesis-led and measured against agreed KPIs.
| Broad audit | Specialist audit | Direct strategy | Direct engineering | |
|---|---|---|---|---|
| Best when | The constraint is unclear or spans several areas | You know the domain: growth, data or AI | The problem is understood and needs sequencing | The fix is already defined and scoped |
| You get | A prioritised view across the whole system | A deep diagnostic of one domain | A roadmap and decision framework | A built, tested, documented system |
| Risk it manages | Solving the wrong problem first | Missing depth where the symptom lives | Building before deciding | Deciding without delivery capacity |
| Where it leads | The right specialist pathway | Strategy or engineering, scoped by evidence | Engineering with a clear commercial case | Managed ownership once it ships |
Every pathway starts with evidence. No engagement begins with a build commitment.
Selected verified results from engagements behind these pathways. Case studies are published under Work as they are verified.
63% reduction in payment-processing costs for an industrial-product retailer
Source: Ecommerce solutions engagement
21% lift in product click-through after personalised recommendations
Source: Ecommerce solutions engagement
A structured way to work out which constraint is primary before you pick a pathway. It assesses seven domains: