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Work
Every agency claims results. Few show the working.
Our work is shown with its context: what was reviewed, what was decided, what was delivered and how the outcome was measured. Judge the method, not the headline.
A number without context is a claim, not evidence. So every project here carries its working: the situation we walked into, the constraint we found, the decisions we made, and how the result was measured. Where a metric appears, the case study explains how it was produced.
Selected projects
All featured work A recent selection
6 projects
Software Development63%Transaction Fee Reduction
Payment Processing Cost Reduction
An ecommerce retailer was losing a significant percentage of revenue to payment processing and invoice platform fees. Web Lifter redesigned the entire sales and payment workflow, replacing Stripe and Paycove with a direct Westpac PayWay integration and a custom-built invoicing platform. The new architecture reduced transaction costs, streamlined operations, and delivered immediate profit improvements without requiring any increase in sales volume.
Software Development63%Faster Analysis Preparation
Company Economic Analysis Platform
A company economic analysis platform that combined financial, operational, market, and macroeconomic data to support strategic planning and business decision-making.
AI Development42%Faster Knowledge Discovery
Enterprise Search & Structured Knowledge Graph
A unified enterprise search and structured knowledge graph platform that made internal company knowledge easier to discover, understand, and reuse across teams.
AI Development19%More Follow-up Actions Completed
Next-best-action System for Sale Ops
A next-best-action system for sales operations that analysed account signals, pipeline status, and customer behaviour to recommend the most valuable follow-up action.
AI Development68%Less Manual Triage
Inbound Enquiry Triage Agent
An AI-powered inbound enquiry triage agent that classified, prioritised, and routed new enquiries to the right team or workflow.
Software Development27%Duplicate Records Resolved
Company Master Data Management — MDM System
A company master data management system that consolidated organisation records, removed duplicates, improved data quality, and created a trusted source of company information.
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