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Featured Work
The portfolio, with its working attached.
Every delivered project in one grid. Filter by discipline to find work like yours. Where a card carries a headline number, the case study behind it explains how that number was produced.
15 projects
Software Development63%Transaction Fee Reduction
Payment Processing Cost Reduction
An ecommerce retailer was losing a significant percentage of revenue to payment processing and invoice platform fees. Web Lifter redesigned the entire sales and payment workflow, replacing Stripe and Paycove with a direct Westpac PayWay integration and a custom-built invoicing platform. The new architecture reduced transaction costs, streamlined operations, and delivered immediate profit improvements without requiring any increase in sales volume.
Software Development63%Faster Analysis Preparation
Company Economic Analysis Platform
A company economic analysis platform that combined financial, operational, market, and macroeconomic data to support strategic planning and business decision-making.
AI Development42%Faster Knowledge Discovery
Enterprise Search & Structured Knowledge Graph
A unified enterprise search and structured knowledge graph platform that made internal company knowledge easier to discover, understand, and reuse across teams.
AI Development19%More Follow-up Actions Completed
Next-best-action System for Sale Ops
A next-best-action system for sales operations that analysed account signals, pipeline status, and customer behaviour to recommend the most valuable follow-up action.
AI Development68%Less Manual Triage
Inbound Enquiry Triage Agent
An AI-powered inbound enquiry triage agent that classified, prioritised, and routed new enquiries to the right team or workflow.
Software Development27%Duplicate Records Resolved
Company Master Data Management — MDM System
A company master data management system that consolidated organisation records, removed duplicates, improved data quality, and created a trusted source of company information.
AI Development21%Higher Product CTR
Personalised Recommendation Engine for Ecommerce Website
A personalised recommendation engine using Vertex AI for ecommerce to deliver product suggestions based on customer behaviour, catalogue data, and purchase intent.
AI Development31%Evaluation Pass-rate Improvement
Company AI Skills & Evaluation System
An internal AI skills and evaluation system that helped teams define, test, benchmark, and improve reusable AI capabilities across business workflows.
AI Development3.5xBetter Semantic Matching
Ecommerce Vector Database & RAG
A vector database and retrieval-augmented generation system for ecommerce product discovery, support, and content generation.
AI Development87%Forecast Accuracy
Predictive Analytics & Forecasting Dashboard
A predictive analytics and forecasting dashboard that helped teams monitor performance trends, anticipate demand, and make data-informed decisions.
AI Development46%Automated Call Resolution
Customer Service Voice Agent
An AI-powered customer service voice agent that handled common phone enquiries, captured customer intent, and escalated complex issues to human support.
Software Development60%Less Manual Research
Competitor Intelligence Dashboard
A competitor intelligence dashboard that centralised market signals, competitor activity, positioning insights, and strategic updates for sales and leadership teams.
Software Development28%Faster Sales Workflows
Internal Sales Platform
An internal sales platform that centralised account intelligence, pipeline workflows, sales resources, and next-step guidance for commercial teams.
AI Development71%Self-service Resolution Rate
Self-service Support Bot
An AI-powered self-service support bot that helped customers find answers, resolve common issues, and complete support tasks without needing to contact a human agent.
AI Development72%Fewer Setup Steps
MCP Server Portal Development
A Cloudflare-hosted portal for managing MCP server access, documentation, tools, and integration workflows across AI-enabled applications.
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