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Our Most Used SEO Tools and Technologies
Over the years, we’ve tested a ton of SEO tools & software, and after plenty of trial and error, these are the ones we swear by. This guide covers the SEO tools we use daily within our SEO Strategies, the ones that actually get results and help us do our job. Search Engine Tools Google […]
Over the years, we’ve tested a ton of SEO tools & software, and after plenty of trial and error, these are the ones we swear by. This guide covers the SEO tools we use daily within our SEO Strategies, the ones that actually get results and help us do our job.
Search Engine Tools
Google Search Console – The Non-Negotiable SEO Tool
This free tool from Google is like a health checkup for your website, giving you insights into how your site performs in search results.
Why We Love It:
- Tracks clicks, impressions, CTR, and average ranking positions—aka, everything you need to know about your performance traffic wise.
- Helps fix indexing and crawling issues, so your pages actually show up in Google search.
- Sends alerts for site errors, security threats, and penalties, so you can address issues before they tank your rankings.
Pro Tip: Regularly check the “Indexing” and “Performance” reports. These reports help you identify indexing issues, monitor traffic trends, and uncover opportunities for optimisation. By analysing them regularly, you can ensure your site remains visible in search results and continues to attract relevant visitors.
Bing Webmaster Tools – Because Google Isn’t Everything
Yes, Google dominates search, but did you know Bing still holds about 3.98% of global search market share? That may not sound like much, but ignoring Bing means leaving traffic (and potential customers) on the table.
Why It’s Worth Using:
- Lets you submit URLs and sitemaps for faster indexing.
- Provides Bing-specific keyword insights you won’t find in Google tools.
- Helps uncover technical issues unique to Bing’s algorithm.
Quick Win: If you’re already using GSC, importing your site into Bing Webmaster Tools takes minutes and it could mean extra visibility with zero extra effort.
Source: StatCounter Global Stats – Search Engine Market Share
Analytics and Tracking Tool
Web Lifter Plus – More Than Just Traffic Numbers
Web Lifter Plus, our proprietary technology (Not Publically Available Yet), goes beyond traffic numbers by tracking revenue, leads, and conversions, giving you clear insights into the profitability of your SEO efforts as well as offering a range of other helpful tools.
Why We Use It:
- Helps track ROI on marketing campaigns (no more guessing!).
- Offers EXIF metadata editing—great for image SEO.
- Plan and deploy your marketing campaigns.
- Monitors campaign performance and user behaviour trends.
Insider Tip: If you’re running multiple marketing campaigns, Web Lifter Plus helps you connect the dots between SEO, PPC, and conversions.
If you’re wanting to know more about our public release you can sign up to the waitlist here.
Google Analytics – The Must-Have for Understanding Your Audience
Want to know who’s visiting your site, what they’re doing, and why they leave? Google Analytics gives you all the data you need.
Why It’s a Game Changer:
- Breaks down user behaviour, demographics, and engagement trends.
- Tracks conversions, so you can see which pages turn visitors into customers.
- Helps optimise content based on real audience insights.
Pro Tip: Set up custom event tracking (like button clicks or video views) to understand how people interact with your content.
Keywords , Content Planning & Site Auditing Tools
Google Keyword Planner – The OG of Keyword Research
Google Keyword Planner is still one of the best free tools for discovering high-volume search terms.
Why We Keep Using It:
- Gives accurate search volume and competition data.
- Helps find hidden keyword gems for ranking opportunities.
- Essential for both SEO and Google Ads campaigns.
Smart Strategy: Use Keyword Planner to spot trending search terms before they blow up.
Ahrefs – The Swiss Army Knife of SEO
If we could only use one premium SEO tool, Ahrefs would be it. It’s like a complete SEO toolkit wrapped into one platform.
Why It’s Worth the Price:
- Site audit feature identifies technical SEO issues.
- Backlink analysis shows exactly who links to your site (and your competitors).
- Competitor research lets you steal winning strategies.
Winning Move: Run a backlink audit and reach out to sites linking to your competitors, chances are, they’ll link to you too.
Screaming Frog – The Ultimate SEO Crawler
When it comes to technical SEO audits, Screaming Frog is hands down one of the best tools out there. It’s like having an X-ray machine for your website, scanning every page for issues that could hurt your rankings.
Why It’s a Must-Have:
- Finds broken links & redirects – No more 404 errors ruining user experience.
- Analyses metadata & headings – Optimise titles, descriptions, and H1s for better rankings.
- Detects duplicate content – Avoid penalties and keep your content strategy clean.
- Identifies crawl errors – Fix indexing issues before Google flags them.
Winning Move: Run a full site crawl every month to catch technical SEO problems before they impact your rankings, think of it as a regular health check for your website!
Advanced AI and Automation Tools
ChatGPT – AI Meets SEO
We use ChatGPT for content ideas, meta descriptions, data analysis and even schema markup generation.
Why We Love It:
- Helps with blog outlines, FAQs, and structured data.
- Saves hours on meta description generation.
- Can integrate with Google APIs for automated SEO workflows.
We have built a number of custom GPT’s to help our team increase the quality out output of their work.
Keyword Clustering GPT – The Keyword Research Assistant is designed to interact with keyword research APIs, including Google Ads and Knowledge Graph. It provides structured insights into keyword ideas, related entities, and long-tail opportunities to enhance digital marketing strategies.
Review Responder GPT – This GPT is designed to analyse the sentiment of customer reviews and generate professional, impactful responses in alignment with the guidelines provided in the uploaded document. The GPT will ensure the tone, language, and approach maximise the business’s positive impact and reputation.
Any persons interested in checking out our GPT’s we would invite you to send us some feedback on how they can be improved. You can email your feedback to open-source@weblifter.com.au.
AI Tip: Train ChatGPT on your brand’s tone, and you’ll get on-brand SEO content in seconds.
SEO Spyglass – Your Backlink Bodyguard
Backlinks can make or break your SEO. SEO Spyglass helps spot bad links before they tank your rankings.
Why It’s a Must-Have:
- Identifies toxic backlinks that could trigger penalties.
- Shows how competitors are building links.
- Helps recover from Google penalties.
Pro Move: Run a monthly backlink audit—disavow harmful links before they impact your SEO.
Developer Tools and APIs
GitHub Repositories – Automate Like a Pro
For technical SEO pros, GitHub is gold. There are tons of automation scripts to streamline SEO tasks.
Google Maps Data Scraper – Collects local SEO data automatically and saves hours on manual data collection and analysis.
Google APIs – Automate SEO Like a Boss
Google’s suite of APIs is SEO gold, especially for automation and large-scale data analysis.
Most Useful APIs:
- Google Search Console API – Automates performance tracking and indexing requests.
- Cloud Natural Language API – Extracts keyword intent and sentiment from content.
- Google Ads API – Optimises ad campaigns at scale and utilise the keyword planner in external tools like our keyword research GPT.
Pro Tip: Use APIs to automate reporting, so you spend less time on spreadsheets and more time optimising.
Final Thoughts
SEO is constantly evolving, and staying ahead means using the right tools. From Google Search Console for monitoring site health to Ahrefs for backlink strategies and ChatGPT for AI-powered content creation, having the right toolkit makes all the difference.
Ready to take your SEO game to the next level? Start using these tools, or let us help you build an SEO strategy that works!
References & Resources
Statcounter Global Stats. (2025). Search Engine Market Share Worldwide. Retrieved from https://gs.statcounter.com/search-engine-market-share
Web Lifter GitHub. (2025). Google Maps Data Scraper. Retrieved from https://github.com/web-lifter/google-maps-data-scraper
Web Lifter. (2025). Keyword Research & Clustering GPT. Retrieved from https://chatgpt.com/g/g-674e69375a6081918c673a52c5769614-keyword-clustering
Web Lifter. (2025). GMB Review Responder GPT. Retrieved from https://chatgpt.com/g/g-6758d4a62cb881918d7380048960fad9-gmb-review-responder
About the author
John O'Connor, Managing Director & Principle Engineer
John O'Connor is the founder and principal engineer of Web Lifter, a Brisbane software studio building custom software, AI systems, and structured data for Australian SMBs. He has spent over eight years shipping production AI and backend systems, and writes about what actually holds up once the demos are over. Everything published here is drawn from systems running in production for real clients.