Stop wasting ad spend — average 527% ROAS
We combine precision targeting, aggressive A/B testing, and conversion rate optimisation to turn your ad budget into predictable revenue.
Trusted by businesses across Australia
Advertising Platforms We Manage
We run high-performing campaigns across every major advertising platform to maximise your reach and return.
Google Ads
Search, Display, Shopping, and YouTube campaigns that capture active demand and drive measurable conversions.
- Search and Shopping campaigns
- Display and YouTube reach
- Advanced audience targeting
- Conversion tracking and attribution
Facebook & Instagram Ads
Visual ad campaigns on Meta platforms with advanced audience targeting and creative optimisation.
- Advanced demographic targeting
- Video and carousel formats
- Retargeting and lookalikes
- Cost-effective awareness campaigns
Microsoft Ads (Bing)
An underutilised search platform offering lower CPCs and access to a mature, high-income demographic.
- Lower cost-per-click rates
- High-income audience reach
- Strong B2B performance
- Desktop and enterprise searchers
TikTok Ads
Short-form video advertising that reaches younger audiences with creative-first campaigns and viral potential.
- Gen Z and Millennial reach
- Creative-first ad formats
- Cost-effective impressions
- High engagement rates
Pinterest Ads
Visual discovery advertising on a platform where users actively plan purchases and seek inspiration.
- High purchase intent audience
- Longer ad lifespan
- Less ad fatigue
- Strong ecommerce performance
Twitter / X Ads
Promoted content and conversation-based advertising for brand positioning and real-time engagement.
- Real-time conversation targeting
- Tech and finance audiences
- Brand positioning campaigns
- Quick messaging and responses
How We Work
A proven process that turns complex requirements into delivered solutions.
Discovery
We learn your business, goals, and challenges through in-depth conversations and research.
Strategy
We define the scope, tech stack, and roadmap tailored to your objectives and budget.
Build
Our team designs and develops your solution with regular check-ins and transparent progress updates.
Launch & Optimise
We deploy, monitor, and continuously improve based on real-world performance data.
What Clients Say
Don't just take our word for it — hear from the businesses we've helped grow.
“Web Lifter has done a great job planning and implementing Steelmark's SEO strategy and providing technical web development support with exceptional results.”
Corey Cook
Steelmark Industries
“Exceptional service from John at Web Lifter! If I could give more than 5 stars, I would.”
Carter Xu
Trapt Melbourne
“John and the team at Web Lifter stepped in at extremely short notice to resolve a multitude of website issues we were experiencing.”
Lesley Wardropper
PASA Connect
“Web Lifter are a cut above the rest when it comes to all things marketing. Our gym has been working with John and the team for 6 months and the results have been outstanding.”
Oran Royston
Strength Sanctuary
“Honestly couldn't be happier with the service I've received.”
Tom Fox
Arcadium Adventures
“Web Lifter resolved a multitude of issues on short notice — highly recommended!”
Kim Lundgard
Darling Downs Brick Sales
“Very helpful staff and unbelievable results, ten out of ten.”
Daniel Kohl
Know More Waste
“Web Lifter has done a great job planning and implementing Steelmark's SEO strategy and providing technical web development support with exceptional results.”
Corey Cook
Steelmark Industries
“Exceptional service from John at Web Lifter! If I could give more than 5 stars, I would.”
Carter Xu
Trapt Melbourne
“John and the team at Web Lifter stepped in at extremely short notice to resolve a multitude of website issues we were experiencing.”
Lesley Wardropper
PASA Connect
“Web Lifter are a cut above the rest when it comes to all things marketing. Our gym has been working with John and the team for 6 months and the results have been outstanding.”
Oran Royston
Strength Sanctuary
“Honestly couldn't be happier with the service I've received.”
Tom Fox
Arcadium Adventures
“Web Lifter resolved a multitude of issues on short notice — highly recommended!”
Kim Lundgard
Darling Downs Brick Sales
“Very helpful staff and unbelievable results, ten out of ten.”
Daniel Kohl
Know More Waste
PPC Management Services FAQs
Common questions about working with us.
PPC budgets vary by industry and goals. We typically recommend starting with at least $2,000-$5,000 per month in ad spend to generate meaningful data and results. We'll help you determine the right budget based on your target cost-per-acquisition and market competition.
You'll see initial traffic within days of launching campaigns. However, optimising for peak performance typically takes 4-8 weeks as we gather conversion data, refine targeting, and A/B test ad creative. Most clients see significant ROI improvements within the first 90 days.
We manage campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta (Facebook and Instagram), Microsoft Ads (Bing), TikTok, Pinterest, and Twitter/X. We recommend the best platform mix based on your audience and objectives.
We track key metrics including ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CTR (Click-Through Rate), conversion rates, and quality scores. You receive detailed monthly reports with insights and recommendations for continuous improvement.
Absolutely. We start with a comprehensive audit of your existing account to identify wasted spend, missed opportunities, and quick wins. We then implement a structured optimisation plan to improve performance while preserving what's already working.
Our management fees are transparent and based on the complexity and scope of your campaigns. We offer both percentage-of-spend and flat-fee models depending on your budget level. All fees are outlined clearly in our proposals with no hidden costs.
Ready to grow with paid advertising?
Let's discuss how we can help you achieve your goals with technology that works.