Google Ads & Meta Ads management, run like an operation.
Systematic, AI-assisted Google Ads, AdWords and Meta Ads management for established businesses spending $15,000/month or more on paid acquisition. Structured audits, documented improvement plans, rigorous change tracking, and real-time client visibility.
Work we've shipped.
A selection of platforms, tools, and campaigns we've delivered that are live and growing.
Payment Processing Cost Reduction
The project reduced transaction costs from 1.7% + $0.30 charged by Stripe plus an additional 1% charged by Paycove, down to a flat 1% through Westpac PayWay. This reduction generated tens of thousands of dollars in annual savings, directly improving profitability without requiring additional marketing spend, price increases, or sales growth. The business now retains substantially more revenue from every transaction while operating on a simpler and more efficient payment infrastructure.
Company Economic Analysis Platform
The platform gave leadership and strategy teams a clearer view of how economic conditions related to company performance. It reduced manual reporting effort, improved consistency in analysis, and supported more informed planning conversations.
Enterprise Search & Structured Knowledge Graph
The solution gave teams a faster and more reliable way to find trusted internal information. By combining semantic search with structured entity relationships, users could move beyond keyword matching and discover relevant people, companies, documents, processes, and insights in context.
What our Google Ads & Meta Ads management includes
A structured, end-to-end service covering every layer of paid acquisition operations, from initial audit through to ongoing implementation and monthly reporting.
Is AdOps Intelligence right for you?
This service is built for a specific type of business. Read this before applying.
Good fit
- ✓Spending $15,000+/month on Google Ads and/or Meta Ads
- ✓Generating $2M+ in annual revenue
- ✓Want a systematic, documented approach to paid acquisition
- ✓Willing to provide account access and business context
- ✓Have a person who can review and approve recommended changes
- ✓Understand that performance improvement is a process, not a guarantee
Not a good fit
- ✕Spending less than $15,000/month on Google Ads or Meta Ads
- ✕Expecting guaranteed ROAS, leads, or revenue outcomes
- ✕Looking for cheap ad setup or a full-service marketing agency
- ✕Unwilling to grant appropriate account access
- ✕No conversion tracking and no plans to fix it
- ✕Want SEO, organic social, or content marketing as the main service
From audit to compounding ROAS.
- 01
Account Audit
We run a structured, AI-assisted audit of your accounts, documenting waste, structural issues, and the highest-priority opportunities.
- 02
Strategy & Structure
We turn findings into a prioritised, approval-ready plan, then restructure campaigns, budgets, and tracking around clear OKRs.
- 03
Launch & Test
We implement approved changes, log every modification, and set deliberate tests so we learn what moves performance and why.
- 04
Optimise & Scale
We review against learning periods, double down on what works, and scale spend into the segments that compound returns.
What clients actually say.
Real feedback from businesses we’ve helped grow. 4.9★ average across all engagements.
“Web Lifter has done a great job planning and implementing Steelmark's SEO strategy and providing technical web development support with exceptional results.”
Corey Cook
Steelmark
“Exceptional service from John at Web Lifter! If I could give more than 5 stars, I would.”
Carter Xu
Trapt Melbourne
“John and the team at Web Lifter stepped in at extremely short notice to resolve a multitude of website issues we were experiencing.”
Lesley Wardropper
PASA Connect
“Web Lifter are a cut above the rest when it comes to all things marketing. Our gym has been working with John and the team for 6 months and the results have been outstanding.”
Oran Royston
Strength Sanctuary
“Honestly couldn't be happier with the service I've received.”
Tom Fox
The Performance Formula
“Web Lifter resolved a multitude of issues on short notice, highly recommended!”
Kim Lundgard
Darling Downs Brick Sales
AdOps Intelligence, common questions.
Explore our other services.
Go deeper into our insights.
Ready to bring structure to your paid acquisition?
Let's discuss how we can help you achieve your goals with technology that works.