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A structured self-assessment that separates temporary differentiation from the mechanisms that actually protect value (switching costs, proprietary data, learning and network effects, brand, know-how and more) with the evidence for each claim judged honestly against aspiration.
A completed assessment produces an advantage inventory for the offer or capability you named: the strongest and weakest defensibility mechanisms, the advantages that are valuable but easy to imitate, and the evidence gaps behind each claim.
It also flags value-capture and competitor-response risks, the priority questions to resolve, and recommended actions: test, strengthen, or stop relying on a claimed advantage. There is deliberately no single “moat score”: one number would imply a precision that self-reported evidence cannot carry.
You assess the offer or capability across the defensibility domains above: sources of advantage, imitability, switching costs, data, network effects, brand, process know-how, contractual position, scale, ecosystem relationships, intellectual assets, causal ambiguity and competitor response. For each claim, the assessment requires you to separate current evidence from aspiration before the claim counts toward the result.
Rule-based logic then maps which mechanisms look strong, weak or unsupported on your answers, and which risks and priority questions follow.
Results are rule-based guidance generated from self-reported answers. They are directional, not accounting, legal or other professional advice, and a professional review working from evidence may reach different conclusions.
Each assessment is saved against the specific offer or capability you name, so separate products or capabilities keep separate records and can be reassessed after market entry, product launches or competitor changes. Nothing you enter appears outside your Studio workspace.
Usage is measured at a category level (asset type, mechanism categories, completion and principal vulnerability) to improve the assessment and to route relevant recommendations inside Studio.
In Studio the assessment lives under Tools → Strategy & Defensibility, attached to a named product, service, capability, data asset, process or market position. It is recommended after the business-model, product-innovation or technology-investment tools. Once you know what the offer is, this is the tool that asks what protects it.
Assessments are kept per offer or capability, so the picture stays specific rather than averaged across the business. Reassess after market entry, a product launch or a competitor change, and track the mechanism-strengthening actions you committed to. The point of the inventory is that it gets revisited.
When the result points at a constraint that needs professional depth, these engagements pick it up.
Registration is free, no card required, and your results save to your workspace so the working stays in one place.