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A free diagnostic that assesses the connected ecommerce system (acquisition, product discovery, conversion, checkout, retention, margin, operations and reporting) and names the primary constraint worth fixing first, instead of ten disconnected scores.
Primary constraint: product-page conversion. Traffic quality and checkout both test stronger than the middle of the journey. Margin flags: discount-heavy paid acquisition and rising fulfilment cost per order, both currently marked “estimated” rather than measured.
Highest-value evidence gaps: no reliable attribution beyond first click, and returns not costed by product line. The result maps how the constraint depends on operations and data, recommends the next Studio tools (Unit Economics, Growth Systems, Website Strategy, Data Visibility) and, where the evidence supports it, a professional pathway.
The diagnostic works domain by domain across the ecommerce journey, using your profile answers (platform, channels, order economics) to keep the questions relevant to how your store actually operates. Every answer carries an evidence tag: measured, estimated or unknown.
The constraint map weighs tagged evidence rather than confidence, and the primary constraint is the domain where the strongest signals converge. Recommendations follow fixed routing rules. Paid-media routes such as Ad Lifter are only surfaced when your answers show paid activity that meets the fit criteria, never by default.
Results are rule-based guidance generated from self-reported answers. They are directional, not accounting, legal or other professional advice, and a professional review working from evidence may reach different conclusions.
The diagnostic is designed to run inside Web Lifter Studio. Where your Studio profile already records your platform, channels, order value and volume, those fields prefill so you don't re-enter them. Each run is saved in your own workspace so results can be compared across quarters, and priority actions can be saved to your dashboard. Responses are used to generate your result and to make recommended next steps more relevant; they are not published. If you join the waitlist before launch, your details are used only to tell you when the tool opens.
Most ecommerce assessments grade channels in isolation, which is how a store ends up with a strong ads report and a weak year. This diagnostic treats the store as one system: acquisition, discovery, product pages, checkout, retention, margin, fulfilment, customer service, data and reporting are assessed together, so a constraint in one domain is read against its dependencies in the others. The output is one primary constraint and the evidence gaps around it: a decision, not a dashboard.
Stores move: new channels, a replatform, a peak season. The diagnostic is designed to be re-run quarterly or after major changes, with each run saved so conversion, margin and operational-readiness findings can be compared over time. As the picture becomes more specific, so do the recommendations: related calculations such as unit economics connect to the diagnostic, and add-on applications are only surfaced when your needs actually match them.
When the result points at a constraint that needs professional depth, these engagements pick it up.
Registration is free, no card required, and your results save to your workspace so the working stays in one place.