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Score the whole growth system (offer, acquisition, website conversion, lead capture, CRM and sales process, tracking and retention) to find where revenue most likely leaks and which handoff carries the highest risk.
The result is a visual leakage map across the seven domains, marking each handoff between acquisition, website, CRM, sales and retention as strong, uncertain or high-risk. It names the highest-priority leakage points, the tracking and evidence that are missing, and splits immediate actions into checks you can run yourself and issues that need professional review. There is deliberately no overall percentage grade. The value is in the map, not a single number.
You first select the channels, sales model and customer journey that apply, and conditional questions then work through the seven leakage domains, so the scorecard examines the connected system rather than grading one channel in isolation. Each domain records an evidence-confidence level alongside your answers, and rules translate the pattern into domain-level observations and a prioritised leakage map. Recommendations are shown with the reasoning behind them and the criteria still unconfirmed, never as a generic instruction to buy marketing services.
Results are rule-based guidance generated from self-reported answers. They are directional, not accounting, legal or other professional advice, and a professional review working from evidence may reach different conclusions.
The scorecard runs inside Web Lifter Studio, progress autosaves to your private workspace, and the completed run is stored alongside your business profile and channel information. Results are reused to personalise later tool recommendations and to compare leakage movement between runs.
Most growth problems live in the handoffs: a strong ad channel feeding a weak landing page, captured leads that wait days for follow-up, or a CRM that never reports back to marketing. The scorecard is built around those junctions, which is why it asks about the journey between systems rather than scoring each tool on its own.
When a specific domain keeps showing leakage between runs, the result points to the follow-on tool that digs deeper, such as the Website Strategy and Conversion Brief for conversion issues, or the Data Visibility Scorecard for tracking gaps.
When the result points at a constraint that needs professional depth, these engagements pick it up.
Registration is free, no card required, and your results save to your workspace so the working stays in one place.