Loading
A free checklist that tests whether you have the evidence, authority and operational readiness to redesign pricing or introduce a price change, before an ad-hoc decision puts margin and customer trust at risk.
Ready to analyse: pricing objective, segment definitions and cost constraints are well evidenced. Critical gaps: willingness-to-pay rests on assumption rather than evidence, and discounting practice is undocumented. The recorded price and the paid price have quietly diverged.
Operational dependencies: billing cannot yet support the proposed tier structure, and sales approval rules would need updating before any change holds. Recommended stage: evidence-building before price design, with a preparation checklist and the Studio tools to work through first.
Each of the ten checklist areas asks you to distinguish confirmed evidence from assumption. That distinction, not optimism, drives the result. The output is a readiness map across the areas rather than one overall score.
An area is marked ready to analyse only when its evidence tests pass; gaps are ranked by how much they would distort a pricing decision; and the recommended engagement stage follows fixed rules from the pattern of gaps. The checklist will not turn thin evidence into a green light.
Results are rule-based guidance generated from self-reported answers. They are directional, not accounting, legal or other professional advice, and a professional review working from evidence may reach different conclusions.
The checklist is designed to run inside Web Lifter Studio. Each run is saved as a pricing-readiness record for the specific offer, product or service you select, in your own workspace. You can keep separate records per offer, revisit them after research and compare readiness over time. Responses are used to generate your result and to make recommended next steps more relevant; they are not published. If you join the waitlist before launch, your details are used only to tell you when the tool opens.
Pricing readiness is rarely uniform across a catalogue: the flagship service may be ready to analyse while a legacy product is missing basic transaction evidence. The checklist is designed to be run per offer, product or service, with each run saved as its own record, so readiness can be compared across the portfolio, revisited after research closes a gap, and tracked as it improves rather than re-argued from memory.
The checklist works best after the groundwork: the Business Economics Health Check names pricing as the question worth answering, and the Unit Economics Calculator establishes what each sale actually contributes. From there, this checklist tests whether a pricing change can be designed responsibly, and when the readiness map says yes, the evidence you have assembled becomes the starting brief for structured pricing work.
When the result points at a constraint that needs professional depth, these engagements pick it up.
Registration is free, no card required, and your results save to your workspace so the working stays in one place.