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A guided brief-builder that forces commercial clarity (objective, audiences, priority actions, proof and governance) before a website project goes anywhere near design or development, so budget follows strategy rather than aesthetics.
A completed run produces a structured website strategy brief: objective, audiences, priority actions, content and proof requirements, information architecture starting points, integration and analytics needs, accessibility and performance expectations, and governance.
Alongside the brief you see the gaps (missing content, evidence, integration or governance requirements) and a prioritised set of conversion and user-journey questions to resolve. The brief is expressly not a quote or a design: it is the document that makes a quote and a design accountable.
Structured prompts walk you through the brief areas in order, from business objective through audiences, conversion issues, content and proof, information architecture, integrations, analytics, accessibility, performance and governance to launch and ongoing support. The tool assembles your answers into a brief document, applies rule-based checks for missing requirements, and prioritises the open conversion questions a design or build partner would otherwise discover mid-project.
Results are rule-based guidance generated from self-reported answers. They are directional, not accounting, legal or other professional advice, and a professional review working from evidence may reach different conclusions.
Briefs are saved by website or project, with drafts autosaved as you work, and can be exported or shared when you choose. Confirmed requirements carry into a Web Lifter enquiry only when you start one. The brief is yours either way. Nothing you enter appears outside your Studio workspace.
Usage is measured at a category level (brief starts, project type, section completion and exports) to improve the tool and to route relevant recommendations inside Studio.
In Studio the brief lives under Tools → Websites & Conversion, started standalone or from a website or project workspace. It is recommended after the Growth Systems Leakage Scorecard, Ecommerce Performance Diagnostic or Customer Decision Friction Checklist. Once a diagnostic has implicated the website, this is the tool that turns the finding into a workable project definition.
The brief stays useful past kick-off: reuse it during redesign, launch and post-launch review; convert the gaps into tasks; and carry confirmed requirements into a Web Lifter enquiry when you're ready. Collaboration with teammates on a shared brief is planned for a future team-workspace version.
When the result points at a constraint that needs professional depth, these engagements pick it up.
Registration is free, no card required, and your results save to your workspace so the working stays in one place.