Web Lifter
JO
John O'Connor
Founder · Principal Engineer
ABOUT

A focused team that ships real software for real businesses.

We are not a 200-person agency, and we are not trying to become one. Web Lifter is a focused team of engineers and designers who care more about what we ship than the slide deck describing it. We work with founders, marketing leaders, and operations teams across Australia who need software that earns its cost.

Our Mission

Web Lifter exists to help established service-based and ecommerce businesses improve performance through better systems, software, and decision-making.

We combine software development, AI implementation, and commercial consulting to identify inefficiencies, reduce operational overhead, and create scalable processes that drive measurable business outcomes. Rather than adopting technology for its own sake, we apply economically grounded principles to ensure every solution delivers practical value, improved efficiency, and long-term growth.

What We Believe

Four principles that shape every project we take on.

Plain rules, applied consistently, that's what we mean by craft.

/01

Ship the thing.

We are biased toward action. Long roadmaps, short timelines. A working v1 in production beats a perfect v3 in Figma every single time.

/02

No-jargon honesty.

We tell you what we think, even when it costs us the upsell. If a project is the wrong shape, we say so. Long-term trust is worth more than a single invoice.

/03

Own the outcome.

We are accountable for the metrics we move, not the hours we bill. If something we ship is broken on Sunday night, we are the ones fixing it before Monday morning.

/04

Code as craft.

We write code we are proud of and documentation that future engineers (including future-us) will thank us for. Cutting corners on craft is a debt that comes due, usually at 2am.

By the Numbers

Eight years. Fifty projects. Zero compromises on uptime.

8+
Years in operation
50+
Projects delivered
100%
Australian-owned
94%
Client retention
Timeline

The path from a single laptop to a full-service software firm.

Year 01
2021

Web Lifter founded

John O'Connor launches Web Lifter, focused on websites and structured data for Australian businesses.

Year 02
2022

First custom platform shipped

Our first full-stack platform engagement, a logistics admin tool replacing six different spreadsheets.

Year 03
2023

AI capabilities added

Voice agents, RAG systems, and OpenAI-powered automation join the practice. AI Library launched.

Year 04
2024

Commercial consulting added

Expanded beyond build work into commercial consulting, pairing software and AI with economically grounded advice.

Year 05
2025

50th project shipped

Crossed 50 client projects delivered, including a competitor-intelligence platform built end to end.

Now
2026

And we're just getting started

AI-driven PPC, custom agents, and three more SaaS products in the pipeline. Growing the team in 2026.

What clients actually say.

Real feedback from businesses we’ve helped grow. 4.9★ average across all engagements.

Web Lifter has done a great job planning and implementing Steelmark's SEO strategy and providing technical web development support with exceptional results.

CC

Corey Cook

Steelmark

Exceptional service from John at Web Lifter! If I could give more than 5 stars, I would.

CX

Carter Xu

Trapt Melbourne

John and the team at Web Lifter stepped in at extremely short notice to resolve a multitude of website issues we were experiencing.

LW

Lesley Wardropper

PASA Connect

Web Lifter are a cut above the rest when it comes to all things marketing. Our gym has been working with John and the team for 6 months and the results have been outstanding.

OR

Oran Royston

Strength Sanctuary

Honestly couldn't be happier with the service I've received.

TF

Tom Fox

The Performance Formula

Web Lifter resolved a multitude of issues on short notice, highly recommended!

KL

Kim Lundgard

Darling Downs Brick Sales

Like to work with us?

Let's discuss how we can help you achieve your goals with technology that works.