Tools

Marketing & SEO tools, built for growth.

Professional calculators and analysers to sharpen your digital marketing. Every one is free, runs in your browser, and needs no sign-up.

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Analyze term frequency and inverse document frequency to optimise your content for search engines.

Analyze keyword frequency and density in your content with vocabulary diversity metrics.

Calculate true ROI and ROAS for your Google Ads campaigns including COGS and overhead costs.

Calculate CPC, CPA, CTR, and ROAS across multiple advertising platforms and campaigns.

Calculate conversion rates, projected revenue, and optimisation benchmarks for your website.

Calculate customer churn rate and retention metrics to understand your subscriber health.

Generate properly formatted UTM-tagged URLs for accurate campaign tracking in Google Analytics.

Calculate CLV to understand the total revenue a customer generates over their relationship with your business.

Determine how many units you need to sell or revenue you need to earn to cover your costs.

Calculate gross, operating, and net profit margins to assess your business profitability.

Calculate Customer Acquisition Cost and compare it against lifetime value for sustainable growth.

Visualize and validate JSON-LD structured data with an interactive entity graph and schema.org type explorer.

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