PPC & Advertising
Google Ads ROI Calculator.
Calculate true campaign profitability, compare ROAS and margin impact, and simulate scaling scenarios with industry benchmarks.
Business Context
Overall Campaign Performance
Cost Structure
Include all costs for true profitability calculation.
Revenue after COGS
Agency fees, tools, etc.
Campaign Type BreakdownOptional
Add data for each campaign type you are running.
Scaling Simulator
Model how increasing budget affects performance (with diminishing returns).
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Simulates diminishing returns at higher spend levels