Analytics
Conversion Rate Calculator.
Calculate conversion rates, projected revenue, and optimisation benchmarks for your website.
Understanding Conversion Rate
Conversion Rate is the percentage of visitors who complete a desired action on your website, such as making a purchase, filling out a form, or signing up for a newsletter.
Industry Benchmarks: The average e-commerce conversion rate sits between 2-3%. Top performers typically achieve 5% or higher. B2B websites average around 2.5%, while landing pages can reach 5-15% depending on the offer and audience targeting.
Revenue Per Visitor (RPV) combines conversion rate with average order value to show the monetary value each visitor brings. Improving either metric directly increases RPV.