Competitor intelligence is often collected inconsistently across organisations. Sales teams notice objections, marketers track messaging, product teams monitor feature releases, and leadership reviews market movement. Without a shared system, valuable insights remain scattered and difficult to act on.
This project focused on building a competitor intelligence dashboard that centralised market signals into a structured and accessible format. The dashboard tracked priority competitors and organised intelligence across categories such as product positioning, pricing, website messaging, content activity, hiring trends, customer reviews, funding updates, partnerships, and feature announcements.
Automated collection workflows were used where appropriate to reduce manual research. Publicly available data was organised into competitor profiles, comparison tables, timeline views, and strategic summaries. This allowed users to quickly understand what had changed, why it mattered, and how it might affect sales or market positioning.
Different dashboard views were designed for different teams. Sales users needed objection handling, comparison points, and positioning notes. Marketing users needed messaging trends and campaign insights. Leadership users needed higher-level market movement and strategic signals.
The final dashboard improved visibility and reduced duplicated research effort. It helped teams move from reactive competitor monitoring to a more systematic intelligence process that supported commercial decision-making.