Next.jsGoogle Ads APISupabaseAITypeScript

PPC Command Centre

An AI-powered Google Ads optimisation platform with negative keyword analysis, overlap detection, and a structured deployment pipeline for safe campaign changes.

5.1xReturn on ad spend

The Goal

Build an intelligent Google Ads management platform that identifies wasted spend, detects keyword cannibalisation, and enables safe bulk campaign changes with approval workflows.

What We Did

Negative keyword centre with overlap clustering and competition matrix
AI-powered consolidation suggestions with token-based overlap scoring
Deployment centre with validation pipeline, conflict detection, and rollback
Multi-workspace support with Google OAuth2 and role-based access

The Result

Reduced cost per lead by 35% in the first quarter through intelligent negative keyword management. ROAS improved from 3.2x to 5.1x. Deployment pipeline prevents conflicting changes with pre-execution validation, eliminating accidental campaign disruptions.