Internal Sales Platform.
A comprehensive WordPress admin dashboard for managing B2B pricing tiers, customer contracts, credit terms, and approval workflows.
The goal.
Build a centralised admin hub for Steelmark’s B2B operations — replacing manual processes for pricing tiers, credit terms, contracts, and customer verification.
What we did.
Automated 15+ manual B2B workflows including pricing, contracts, and credit management. Admin team saves hours daily on customer verification, price match reviews, and PO processing. Real-time notification system ensures no request goes unnoticed.
Custom quoting & invoicing.
Westpac Payway payment gateway integration for payment collection.
Integrate quote approval flow.
Accounting software integration for invoice syncing.
GA4 & Google Ads integrations for offline conversion tracking.
Numbers from the actual platform.
More we’d point you to.
Payment Processing Cost Reduction
An ecommerce retailer was losing a significant percentage of revenue to payment processing and invoice platform fees. Web Lifter redesigned the entire sales and payment workflow, replacing Stripe and Paycove with a direct Westpac PayWay integration and a custom-built invoicing platform. The new architecture reduced transaction costs, streamlined operations, and delivered immediate profit improvements without requiring any increase in sales volume.
AI Voice Agent
A production AI voice agent built on Cloudflare Workers and OpenAI’s Realtime API, handling inbound customer calls with natural conversation and live product search.
Competitor Intelligence Dashboard
A real-time competitor price monitoring and AI-powered pricing recommendation platform with automated change detection and approval workflows.
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