Connect Google Analytics 4
Add GA4 to bring on-site behaviour into the picture and reconcile conversion measurement across Google Ads and Analytics.
Connect Google Analytics 4 (GA4)
Connecting GA4 enriches your audits with on-site behaviour and gives the platform a second view of conversions, which is essential for measurement-health checks.
Why connect GA4
- Reconcile conversions — compare what Google Ads reports against GA4 to spot discrepancies and double-counting.
- Understand on-site behaviour — engagement and conversion paths beyond the click.
- Strengthen measurement health — GA4 is a key input to the GA4 discrepancy and attribution checks.
How to connect
- Go to Settings → Data Sources.
- Choose Connect GA4 and authorise the Google account that owns the property.
- Select the GA4 property you want to associate with this organisation.
After connecting
GA4 data feeds the Measurement Health diagnostics. If the platform finds a large gap between Google Ads and GA4 conversions, it will raise it as a measurement finding so you can investigate tracking before trusting downstream numbers.