PPC performance overview
The Performance view and how the Diagnose section breaks your account down into the places it leaks money.
PPC performance overview
The Performance page (Diagnose → Performance) is your summary of how the connected account is doing — spend, conversions, efficiency and trend — across the period you select.
The Diagnose section
Performance is the front door to a set of focused diagnostics, each one looking at a different place an account commonly leaks money:
- Account Diagnosis — campaign structure and health.
- Bidding diagnosis — strategy fit and efficiency.
- Budgets — starvation vs waste.
- Search Intelligence — keywords, clusters, landing pages and negatives.
- Performance Max and Shopping & Feed.
- Creative — ad strength and assets.
Using the date range
A global date range controls the period across the performance and diagnostic views, so you can compare like-for-like. Set it once and it carries across the surfaces.
From diagnosis to action
The diagnostics surface issues; the Recommendations backlog turns them into ranked actions. Use Diagnose to understand, Decide to act.