Keywords database

Insights → Keywords is a consolidated, searchable view of your account''s keywords and how they perform — a fast way to look something up without hunting through campaigns.

What it provides

• All keywords in one place — across campaigns and ad groups.
• Performance at a glance — spend, conversions and efficiency per keyword.
• Fast lookup — find a specific keyword and its history quickly.

How to use it

Use it as a reference when investigating a finding or planning changes — for example checking how a keyword has performed before deciding to pause, re-bid or change its match type. For structured optimisation, work from Search Intelligence, which adds quality, clustering and waste analysis on top of the raw list.