Connect Merchant Center
For Shopping and Performance Max retailers — bring in your product feed and merchant configuration for feed-aware diagnostics.
Connect Merchant Center
If you run Shopping or Performance Max campaigns, connecting Google Merchant Center lets the platform diagnose the product feed behind them — not just the campaigns that spend on it.
Why connect Merchant Center
- Feed diagnostics — surface disapprovals, missing attributes and feed-quality issues that quietly cap performance.
- Product-level analysis — see which products drive spend and conversions, and which never get impressions.
- Margin awareness — combined with cost data, support margin-aware bidding decisions.
How to connect
- Go to Settings → Data Sources.
- Choose Connect Merchant Center and authorise access.
- Select the Merchant Center account linked to your Shopping/PMax campaigns.
Where it shows up
Merchant data powers the Shopping & Feed diagnostics, including feed diagnostics, margin analysis and the product inventory view.