Findings & severity

Findings are the specific, evidence-backed issues an audit surfaces. Each one names a problem, explains why it matters, and links to the recommendation that fixes it.

What a finding contains

• The issue — what is wrong, stated specifically (which campaign, keyword or setting).
• Severity — how much it matters, so you can triage.
• Justification — the reasoning behind the finding.
• Sources — the evidence it is grounded in. See Sourced citations.

Severity and triage

Findings are ranked so the highest-impact problems rise to the top. Severity reflects both how broken something is and how much it affects your goals, so a small technical issue that wastes a lot of budget can outrank a cosmetic one.

From finding to action

Most findings link to one or more recommendations. Work from the verdict, down the findings, into the recommendations — that path keeps you focused on impact rather than busywork.

Disagree with a finding?

If a finding is wrong or not applicable, record that in the journal. The platform respects your feedback in future audits via prior-audit context.