Welcome to Web Lifter Cloud
What Web Lifter Cloud is, who it is for, and how the platform turns your Google Ads data into ranked, evidence-backed decisions.
Welcome to Web Lifter Cloud
Web Lifter Cloud (the home of AdLift) is a decision-intelligence platform for Google Ads. It connects to your advertising and analytics data read-only, runs a grounded audit of your account using AI, and turns the result into a ranked backlog of recommendations you can act on, test, and report against your own goals.
What it does
- Diagnoses the health of your account — measurement quality, campaign and bidding structure, keywords, Performance Max, Shopping and creative.
- Decides what matters most by ranking every recommendation with a transparent Priority Score and an evidence grade, each justified with cited sources.
- Proves impact through experiments and the Causal Lab (geo experiments, difference-in-differences, synthetic control and more).
- Reports everything back in shareable, versioned reports.
How it is grounded
Every audit is analysed against your business objective, goals and KPI targets — not generic best practice. The more complete your business profile and goals are, the sharper the advice. Findings and recommendations must cite their sources (your data, grounding context, best practice, or your prior feedback).
What it does not do
AdLift connects to Google Ads read-only to analyse it. It never changes, pauses, or spends on your account on its own. When you choose to apply a recommendation, you do so explicitly through the Write-back flow — you stay in control.