Objective & goals

Goals turn Web Lifter Cloud from a generic best-practice checker into an advisor for your outcomes. Audits are explicitly graded against them.

The business objective

Set one overarching business objective for the organisation — the thing the account ultimately exists to achieve (for example, profitable growth, lead volume at a target cost, or revenue at a target ROAS). It frames every recommendation''s priority.

Goals

Under Business → Objective & Goals you define the goals that support that objective. Each goal gives the audit something concrete to reason about and to weigh recommendations against.

How it is used

When an audit runs, it grounds findings and recommendations against your objective and goals — and against the KPI targets attached to them. A recommendation that moves you toward your objective ranks higher than one that does not.

Keep them current

Revisit goals when the business changes — a shift from growth to efficiency, or a new product line, changes what "good" looks like and should change the advice.