Knowledge Base
Vertical-specific intelligence and reference material that sharpens advice for your industry.
Knowledge Base
The Knowledge Base (Insights → Knowledge Base) is the reference layer behind the platform — including vertical-specific intelligence that tunes advice to your industry.
What it contains
- Verticals — industry-specific context, benchmarks and patterns, so advice for a home-services business differs from advice for an ecommerce retailer.
- Reference material — the concepts and definitions the platform reasons with.
Why verticals matter
What "good" looks like varies enormously by industry — typical conversion rates, seasonality, the channels that work, the metrics that matter. The vertical knowledge sharpens audits and recommendations so they reflect the realities of your sector, not a generic average.
How to use it
Browse the verticals relevant to your business to understand the lens the platform applies. Pair the Knowledge Base with the Playbook for the general principles behind recommendations.