Running an audit
How to start an audit, what it needs first, and how to scope it to an account or a single campaign.
Running an audit
Before you run
An audit is only as good as its grounding. For the best result, make sure you have:
- Connected Google Ads with a recent successful sync (check the freshness label).
- Completed the business profile and set goals and KPI targets.
You can audit without all of this, but the verdict will lean on best practice rather than your specific goals.
Starting an audit
Go to Diagnose → Audits and start a new audit. If your organisation has more than one connected account, choose which account to audit. You can scope an audit to the whole account or focus it on a single campaign.
What happens
The audit gathers the deterministic signals and your goals, runs its analysis across each dimension, and persists the result — verdict, findings, recommendations and plan — in one pass. When it finishes, the audit appears in the list and on the dashboard.
Blocked audits
Occasionally an audit reports a blocked status — for example when conversion tracking is broken badly enough that the numbers cannot be trusted. This is deliberate: rather than give confident advice on bad data, the audit tells you to fix the trust chain first. See Audit blocked status.