Business profile
Describe your business so audits are grounded in your context — offerings, customers, competitors and channels.
Business profile
The business profile is the context that makes an audit yours. Without it, advice is generic; with it, the platform reasons about your offerings, customers and constraints.
What to capture
- Business overview — what you do and how you make money.
- Offerings — products or services, and what matters about each.
- Customer segments — who you sell to.
- Competitors — who you are up against.
- Marketing channels — where you compete for attention.
- Service areas — the locations you actually serve (important for geo-targeting checks).
How to edit it
Open Business → Profile and fill in each section. The dashboard tracks profile completeness and nudges you to fill gaps, because completeness directly improves audit quality.
Why it matters
Findings and recommendations are required to cite their grounding. A rich profile gives the audit real context to cite — for example flagging spend in a location you do not service, or judging a campaign against the segment it is meant to reach.