Budgets

Budget problems are some of the easiest wins in an account: money trapped where it cannot convert, or capped where it could do more.

What the budget view surfaces

• Starvation — campaigns limited by budget that are hitting their targets and could scale.
• Waste — budget flowing to campaigns that do not convert against your goals.
• Reallocation opportunities — where moving spend would improve overall efficiency.

How to use it

Read budget findings alongside bidding and campaign diagnosis — they are related. The platform''s recommendations name the campaigns and the direction of change so you can act precisely.

Forecasting the impact

Before committing a large reallocation, use Budget & Forecasting to estimate the outcome, and consider proving it with an experiment.