Audit blocked status

Sometimes an audit returns a blocked status instead of a full verdict. This is by design, not an error.

Why an audit blocks

An audit blocks when the data it depends on cannot be trusted — most often because conversion tracking is broken badly enough that any verdict would be misleading. Rather than give confident advice on bad numbers, the audit stops and tells you what to fix first.

How to clear it

1. Open Measurement Health and review the conversion-tracking findings.
2. Fix the flagged issues — misconfigured, inactive or double-counting conversion actions are common causes.
3. Let the data re-sync, then run the audit again.

Why this protects you

Every downstream number — bidding, ROAS, recommendations — depends on measurement. Blocking is the platform refusing to build advice on a broken foundation. Once the trust chain is fixed, the audit proceeds normally and the verdict you get is one you can rely on.