Search-term clusters

Thousands of individual search terms are hard to reason about. Clusters group them into themes so you can see intent and performance at a level you can actually act on.

What clustering shows

• Themes of intent — related queries grouped together (for example by product, problem or modifier).
• Performance by cluster — which themes convert and which waste spend.
• Opportunities — a converting cluster that deserves its own campaign or ad group, or a wasteful cluster that deserves a negative.

How to use it

Scan clusters from highest spend down. A strong cluster with no dedicated structure is an expansion opportunity; a weak, expensive cluster is a candidate for negatives. Recommendations link back to the specific terms involved.

Where it fits

Clusters sit inside Search Intelligence alongside keyword quality, landing pages and negatives.