Keywords & search intelligence

Diagnose → Search Intelligence is where search campaigns are taken apart — keyword quality, match-type hygiene, and the search terms your money actually bought.

What it analyses

• Quality Score and the levers behind it.
• Match-type hygiene — where broad match is leaking or exact match is too narrow.
• Search-term waste — queries spending without converting (candidates to negate).
• Expansion — converting search terms not yet added as keywords.

How to use it

Work two lists: terms to negate (waste) and terms to add (proven converters). The platform turns these into structural recommendations that name the exact keyword or term. Then refine match types where the hygiene check flags drift.

Related surfaces

• Search-term clusters groups queries into themes.
• Negative keywords manages exclusions and lists.
• Landing pages checks where those clicks go.