Creative & RSA

Diagnose → Creative looks at the ads themselves — their strength, their assets, and the on-page experience they lead to.

What it analyses

• Ad Strength — where ads are rated poor or average and what is dragging them down.
• RSA assets — headline and description coverage and diversity, and pinning that limits the algorithm.
• Ads per ad group — groups with too few ads to test into.
• CRO backlog — a prioritised list of on-page conversion improvements.

How to use it

Lift the weakest ads first — adding or replacing low-rated assets is fast and compounds across impressions. Avoid over-pinning, which stops Google from optimising the combination. Then work the CRO backlog for the landing pages those ads point to.

Test the big swings

Treat a major creative change like any other hypothesis — run it as an experiment so you know the new creative actually won.