Connect your CRM
Bring lead quality and offline outcomes into AdLift so recommendations reflect real revenue, not just form-fills.
Connect your CRM
For lead-generation businesses, a click or a form-fill is not the same as a customer. Connecting your CRM lets Web Lifter Cloud judge campaigns by lead quality and downstream revenue, not just raw conversions.
Why connect a CRM
- Lead quality — distinguish campaigns that produce qualified leads from those that produce noise.
- Offline outcomes — tie closed deals and revenue back to the campaigns that sourced them.
- Better grounding — audits and recommendations weigh what actually makes money.
How to connect
- Go to Settings → Data Sources.
- Choose the CRM connection and follow the authorisation steps for your provider.
- Map your CRM stages and revenue fields during Data mapping & quality.
What it unlocks
With CRM data in place, the platform can reason about cost-per-qualified-lead and offline-conversion readiness — see Offline-conversion readiness.