Negative keywords

Negatives are how you stop paying for the wrong searches. Web Lifter Cloud surfaces negative-keyword opportunities from your search-term data and helps you keep your exclusion lists tidy.

What it does

• Find waste — queries that spend without converting and should be excluded.
• Suggest negatives — specific terms to add, named explicitly.
• List hygiene — extend and maintain shared negative lists rather than scattering one-off exclusions.

How to use it

Review suggested negatives against your business — make sure a "wasteful" term is not actually a valuable query you simply have not optimised. Add confirmed negatives to the right level (campaign or shared list) so they apply consistently.

Be careful

Over-negating can choke a campaign. Use search-term clusters to judge whether a whole theme is genuinely irrelevant before excluding it.