What an audit is

An audit is the heart of AdLift. It is a structured, AI-generated review of your connected Google Ads account that produces four things: a verdict, a set of findings, a ranked list of recommendations, and a plan to act on them.

How an audit is built

An audit is grounded, not generic. Before forming an opinion it gathers:

• Deterministic signals — a fixed set of checks computed directly from your synced data (the facts).
• Your goals and KPI targets — so performance is judged against what you care about.
• Prior context — earlier audits, your feedback and any disputes to respect.

It then analyses several dimensions — conversion tracking, keyword quality, budgets and bidding, campaign and ad-group structure, creative, Performance Max/Shopping, geo and dayparting, audiences and landing pages — and assembles the result.

What you get

• A headline verdict with an overall health read. See Reading the verdict.
• Prioritised findings, each justified and cited. See Findings & severity.
• Recommendations linked to the findings, ranked for action. See Recommendations.

Where audits live

Run and review audits under Diagnose → Audits. Each audit is saved, so you can compare over time and the next audit can build on the last.