Reading the verdict

The verdict is the audit''s headline: a concise, plain-English summary of the account''s health and the most important things to address.

What the verdict tells you

• Overall health — is the account in good shape, or are there serious problems?
• The trust chain first — if measurement is broken, the verdict says so before anything else, because every other number depends on it.
• What matters most — the handful of issues with the biggest impact on your goals.

How to use it

Read the verdict first, then drill into the findings and recommendations it points to. The verdict is intentionally short — it orients you; the detail and evidence sit underneath.

Verdicts over time

Because each audit is saved, you can watch the verdict improve as you act on recommendations. A measurement-health score that climbs after you fix conversion tracking, for example, is visible across successive audits.