Recommendations backlog

Decide → Recommendations is the single, ranked backlog of everything worth doing to your account. Every recommendation an audit produces lands here, ordered so the highest-impact work is at the top.

Backlog and board views

• Backlog — a prioritised list you can scan top-to-bottom.
• Board — a kanban-style view to move recommendations through stages as you work them.

What each recommendation carries

• A clear action, naming the exact campaign, keyword, asset or setting.
• A Priority Score and an evidence grade.
• A link back to the finding and the sources that justify it.

How to work it

Start at the top. Open a recommendation to read the detail, decide to do it, defer it, or dismiss it with a reason. Deferrals and dismissals feed prior-audit context so the next audit respects your call.

Acting on it

When you are ready to apply a change, use Write-back to push approved changes to Google Ads, or implement it manually. Prove the bigger ones with an experiment.