Connections management
Where owners connect, reconnect and remove the organisation's data sources.
Connections management
Settings → Data Sources is the control panel for every data source the organisation uses.
What you can do
- Connect a new source — Google Ads, GA4, Merchant Center, CRM or ecommerce.
- Reconnect a source that has expired or been revoked (the "needs reconnect" state).
- Map and validate incoming data (see Data mapping & quality).
- Disconnect a source — which revokes and deletes its stored access token.
Keeping connections healthy
Check the freshness label regularly and reconnect promptly if a source drops, so audits always run on current data. Remember that disconnecting a Google Ads account also stops per-account billing for it.
Start here
New organisations should connect Google Ads first — it unlocks audits — then add the other sources to deepen the analysis.