Sync, freshness & reconnecting

Web Lifter Cloud keeps a synced copy of your connected data so the console is fast and audits are reproducible.

Freshness

The sidebar shows a freshness label for the last successful Google Ads sync, along with the connected account''s customer ID. Use it to confirm you are looking at current data before acting on a recommendation.

How syncing works

• The first sync is a full sync — it pulls the complete picture and can take longer.
• Later syncs are incremental and run on a schedule.
• Some surfaces, like full change history, refresh during a complete sync rather than every incremental run.

Reconnecting

If Google or another provider revokes the authorisation, or a token expires, you may see a "needs reconnect" prompt. Reconnect from Settings → Data Sources. A "needs reconnect" signal is not always a dead account — if data still looks current, check the underlying error before assuming the grant is gone.

Troubleshooting

If a sync seems stuck or stale, see Sync & reconnect issues in Troubleshooting.