Sync & reconnect issues

Most data problems come down to syncing or authorisation. Here is how to diagnose them.

Data looks stale

• Check the freshness label in the sidebar — it shows the last successful Google Ads sync.
• Remember syncs are periodic; very recent changes appear after the next sync.
• Some surfaces, like full change history, only refresh during a complete sync, not every incremental run.

"Needs reconnect"

A connection may show a needs-reconnect state if Google revoked or expired the authorisation. Reconnect from Settings → Data Sources. Note that a needs-reconnect signal is not always a dead grant — if data still looks current, the underlying cause may be something else, so check before assuming the connection is gone.

A sync seems stuck

Large accounts take longer, especially on the first full sync. If a sync appears stuck for an unusually long time, reconnect the source, and if it persists, contact Web Lifter support with the connected account''s customer ID.

Still stuck?

If data problems persist after reconnecting, reach out to Web Lifter — platform admins can help investigate sync and connection issues for your organisation.