Sourced citations
Every finding and recommendation must justify itself and cite its sources — data, grounding, best practice or your prior feedback.
Sourced citations
AdLift is built to be auditable. Findings and recommendations are required to justify themselves and cite their sources — you should never have to take advice on faith.
The source types
Each finding or recommendation cites one or more of:
- Data — a number from your synced Google Ads or analytics data.
- Grounding — your business profile, goals, KPI targets or uploaded documents.
- Best practice — an established advertising principle.
- Prior feedback — something you told the platform in a previous audit or the journal.
Why this matters
Citations let you verify advice quickly. Instead of a vague suggestion, you see "this is grounded in your A$50 CPA target and last 30 days of spend". If the evidence is thin, that is visible too.
How it is enforced
The audit pipeline validates that findings and recommendations carry their justification and sources before the result is saved — advice without grounding does not make it through. This is what keeps verdicts trustworthy.