Navigating the console

The Web Lifter Cloud console is organised around a simple loop: diagnose → decide → experiment, with supporting insight, business and settings sections.

The sidebar

• Overview — the organisation dashboard.
• Command Centre — a real-time operational summary of what needs attention.
• AI Analyst — ask questions about your account in natural language.
• Diagnose — is the account healthy and where is it leaking? Measurement Health, Account Diagnosis, Search Intelligence, Performance Max, Shopping & Feed, Creative, Audits and Performance.
• Decide — the ranked backlog and how it gets executed: Recommendations, Write-back, Reports and Playbook.
• Experiment — prove what works: Experiments, Causal Lab, Budget & Forecasting, Forecasting, Marketing mix (MMM) and Customer LTV.
• Insights — cross-cutting data surfaces: Knowledge Base, Correlations, Keywords, Changelog and Journal.
• Business — your own Objective & Goals, Profile, Audience and Documents.
• Settings (owners/admins only) — Data Sources, Members, Billing and Privacy.

Switching organisations

Use the organisation switcher at the top of the sidebar to move between workspaces. The freshness label shows when your connected Google Ads data was last synced.

Tips

The Settings group only appears for owners and Web Lifter admins. If you cannot see it, you are a member — ask an owner for access if you need it.