Connect ecommerce
Bring order and revenue data into AdLift for true ROAS and margin-aware decisions.
Connect ecommerce
Connecting your ecommerce platform gives Web Lifter Cloud order and revenue data, so it can reason about true return on ad spend and margin rather than platform-reported conversion values alone.
Why connect ecommerce
- True ROAS — reconcile ad-platform conversions against actual orders and revenue.
- Margin-aware decisions — when combined with product costs, advice can favour profit, not just revenue.
- Trustworthy targets — grounds KPI targets like ROAS and CPA in real outcomes.
How to connect
- Go to Settings → Data Sources.
- Choose the Ecommerce connection and authorise your store.
- Map order, revenue and product fields in Data mapping & quality.
What it unlocks
Ecommerce data deepens the Shopping & Feed margin analysis and improves the accuracy of value-based bidding recommendations.