Shopping & feed

For retailers, performance is decided by the product feed as much as the campaigns. Diagnose → Shopping & Feed analyses the feed behind your Shopping and Performance Max activity.

What it covers

• Feed diagnostics — disapprovals, missing attributes and quality issues capping reach (requires a Merchant Center connection).
• Margin analysis — which products are profitable to push, not just which convert (best with ecommerce cost data).
• Product inventory — spend and conversions per product, including products that never get impressions.

How to use it

Fix feed disapprovals first — they are silent performance caps. Then use margin analysis to steer budget toward profitable products and value-based bidding, rather than chasing revenue at any cost.

Why this is often the biggest lever

For Shopping-heavy accounts, a large share of spend can be invisible in the campaign view but obvious in the feed view. This is where the hidden waste — and the hidden upside — usually lives.