Landing pages
See performance by destination URL, find the pages wasting spend, and prioritise CRO where it pays.
Landing pages
A great click on a poor page is wasted money. The Landing pages view analyses performance by final URL so you can see where traffic lands and how well each page converts.
What it surfaces
- Spend and conversions per page — which destinations earn their traffic.
- Conversion rate — pages dragging down otherwise good campaigns.
- Waste — spend flowing to pages that rarely convert.
How to use it
Sort by spend, then look at conversion rate. A high-spend, low-converting page is a prime CRO target — fixing the page can lift every campaign that points to it. Pair this with the Creative CRO backlog.
From insight to test
Landing-page changes are ideal candidates for an experiment so you can prove the lift rather than assume it.