Bidding diagnosis
Check whether your bid strategies fit your goals and where spend efficiency is slipping against CPA or ROAS targets.
Bidding diagnosis
Diagnose → Bidding assesses whether your bidding strategies fit your goals and where efficiency is slipping.
What it checks
- Strategy fit — is the chosen bid strategy right for the campaign''s objective and data volume?
- Efficiency — CPA and ROAS measured against your KPI targets, not generic benchmarks.
- Signals and constraints — whether the strategy has the conversion data it needs to work.
How to use it
Where bidding is misaligned, the diagnosis explains why and links to a recommendation — for example switching strategy, adjusting targets, or first fixing the conversion data a smart-bidding strategy depends on.
Bidding depends on measurement
Automated bidding is only as good as the conversions feeding it. If Measurement Health flags broken tracking, treat bidding advice as provisional until the trust chain is fixed.