KPI targets & definitions
Define the metrics that matter and the numbers you are aiming for, so audits can grade performance against your targets.
KPI targets & definitions
KPI targets are the numbers an audit checks your account against. They make verdicts objective: instead of "CPA looks high", the audit can say "CPA is 40% above your A$50 target".
Setting targets
Under Business → Objective & Goals (definitions), set the KPIs you care about — for example CPA, ROAS, conversion rate, CPL — and the target value for each. You can also record KPI definitions so everyone agrees on how a metric is calculated.
How targets are used
- Audits grade performance against your targets, not generic benchmarks.
- Recommendations are prioritised by how far you are from target and how much a fix would close the gap.
- The dashboard tracks KPI movement toward targets over time.
Measurements
The platform records KPI measurements over time so it can show trends and so experiments and correlations have a series to work with. Keep targets realistic and current — stale targets produce misleading verdicts.
Annual context
You can also capture annual KPI context (for example an annual revenue or lead goal) so monthly advice ladders up to the yearly plan.